Boston, MA
Senior Social Media Strategist & Content Systems Designer
Leading multi-brand social strategies for highly regulated industries, specializing in executive thought leadership, community engagement, and scalable content systems that build trust.
[Cases]
[About Me]
Desirée J. Rodriguez
Senior Digital Designer
I lead social media and digital marketing strategy for multi-brand organizations, combining hands-on execution with scalable systems that support clarity, consistency, and audience trust.
My work focuses on building repeatable content workflows and governance structures that allow teams to move quickly while maintaining quality, accuracy, and brand integrity.
I thrive in fast-paced environments where strong systems support growth and thoughtful communication brings clarity to complex ideas. I am especially drawn to work that balances creative problem-solving with structure, enabling teams to scale effectively across platforms and touchpoints.
Desirée J. Rodriguez
[Accomplishments]
Email Impact Award
[3x]
Email Impact Award
[3x]
Email Impact Award
[3x]
Adobe CC Showcase
[2x]
Adobe CC Showcase
[2x]
Adobe CC Showcase
[2x]
UX/UI Design Feature
[2x]
UX/UI Design Feature
[2x]
UX/UI Design Feature
[2x]
Visual Storytelling
[1x]
Visual Storytelling
[1x]
Visual Storytelling
[1x]
[Testimonials: Cross-Functional Feedback]
Email Marketing Design
Her email system immediately improved click-through and cut build time; templates made our workflow seamless.
Marketing Director
Email Marketing Design
Her email system immediately improved click-through and cut build time; templates made our workflow seamless.
Marketing Director
Email Marketing Design
Her email system immediately improved click-through and cut build time; templates made our workflow seamless.
Marketing Director
UX/UI + Content Systems
The interfaces felt intuitive yet refined, and the editorial detail made the experience memorable for our users.
Product Manager
UX/UI + Content Systems
The interfaces felt intuitive yet refined, and the editorial detail made the experience memorable for our users.
Product Manager
UX/UI + Content Systems
The interfaces felt intuitive yet refined, and the editorial detail made the experience memorable for our users.
Product Manager
Brand Identity + Editorial
She captured the essence of our brand in a clean, scalable identity; every asset felt intentional and timeless.
Creative Director
Brand Identity + Editorial
She captured the essence of our brand in a clean, scalable identity; every asset felt intentional and timeless.
Creative Director
Brand Identity + Editorial
She captured the essence of our brand in a clean, scalable identity; every asset felt intentional and timeless.
Creative Director
[Approach]
01
Strategy & Planning
I start by understanding the vision and business goals. and planning, with in-depth research then I define the structure and key elements needed for projects.
01
Strategy & Planning
I start by understanding the vision and business goals. and planning, with in-depth research then I define the structure and key elements needed for projects.
01
Strategy & Planning
I start by understanding the vision and business goals. and planning, with in-depth research then I define the structure and key elements needed for projects.
02
Design & Development
I craft a visually stunning and functional design that aligns with the brand. I then focus on responsive layouts, and high-performance development to ensure a smooth experience.
02
Design & Development
I craft a visually stunning and functional design that aligns with the brand. I then focus on responsive layouts, and high-performance development to ensure a smooth experience.
02
Design & Development
I craft a visually stunning and functional design that aligns with the brand. I then focus on responsive layouts, and high-performance development to ensure a smooth experience.
03
Launch & Growth
Once everything is tested and refined, I launch your project with precision. Post-launch, I provide ongoing support, updates, and strategies to help scale and maximize results.
03
Launch & Growth
Once everything is tested and refined, I launch your project with precision. Post-launch, I provide ongoing support, updates, and strategies to help scale and maximize results.
03
Launch & Growth
Once everything is tested and refined, I launch your project with precision. Post-launch, I provide ongoing support, updates, and strategies to help scale and maximize results.
[Tools In Rotation]
Adobe Creative Suite
Professional design across email, print, digital, and UX/UI.
Adobe Creative Suite
Professional design across email, print, digital, and UX/UI.
Adobe Creative Suite
Professional design across email, print, digital, and UX/UI.
Figma
Prototyping and collaborative design.
Figma
Prototyping and collaborative design.
Figma
Prototyping and collaborative design.
Klaviyo
Email design with data-driven optimization.
Klaviyo
Email design with data-driven optimization.
Klaviyo
Email design with data-driven optimization.
Shopify
E-commerce design and merchandising.
Shopify
E-commerce design and merchandising.
Shopify
E-commerce design and merchandising.
Notion
Design systems and workflow management.
Notion
Design systems and workflow management.
Notion
Design systems and workflow management.
Framer
Site design and interactive prototyping.
Framer
Site design and interactive prototyping.
Framer
Site design and interactive prototyping.